Pepsi

Utilized the new branding to develop local restaurant tools to communicate to the consumer at the most relevant touch points along the path to purchase, which includes the beverage destination, the point-of-purchase and at-the table experience. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities.

At the pivotal moment of ordering, our primary objective is to effectively communicate the value proposition and foster a strong beverage attachment. This entails creating a swift and compelling association that emphasizes how food is unequivocally Better With Pepsi. Through this strategic initiative, we're not just promoting a beverage choice but elevating the overall dining experience for consumers, reinforcing Pepsi's position as the preferred companion to delicious meals.

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Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S. As of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future.