Red Stripe

The comeback of a beloved Jamaican classic!
 

Instrumental in revitalizing a Jamaican cultural symbol, worked on the rebranding process from inception to execution. The commercials, broadcasted both locally and on YouTube, successfully transformed the perception of Red Stripe from being considered "my grandfather's beer" to a refreshing and thrilling choice.

The impact was palpable, with sales surging by an impressive 40% within a mere year. This project stands as a testament to the power of strategic branding and marketing to breathe new life into cultural treasures.